Today’s traveler is overwhelmed with options when searching for a hotel online, making it easy for the “right” hotel to go unnoticed. Ellis Connolly from TrustYou explains the role guest reviews, specifically meta-reviews, play in traveler booking decisions.
If you missed our Digital Marketing Summit for Hoteliers last month, you missed a doozy. We’ve rounded up 14 of the best quotes from the event. See what struck a chord with hotel marketers everywhere.
In the “Mid-Funnel” phase of the Travel Shopping Journey, 65% of travel shoppers are considering multiple properties. This is a hotel’s chance to influence and persuade. We recap Ellis Connolly (TrustYou) & Charlie Osmond’s (Triptease) insights from our Digital Marketing Summit for Hoteliers. Part 2 of our 4-part series.
Ellis Connolly, Executive Vice President of TrustYou, explains in this VTV eMarketing Minute, the most important social media metric for hotel storytelling.