The travel shopping journey is not much different than that of a consumer shopping for a new pair of shoes online. In fact, it is almost identical. So what can hoteliers learn from successful online retailers? Plenty.
Last week I hosted a webinar called Time to Learn: How You Can Use Facebook Timeline to Tell Your Hotel’s Story. With over 1600 registrants from around the globe, it was a huge success! We received a lot of great feedback from our attendees and also received a lot of excellent questions!