“Social media is an opportunity to touch the traveler at every point of the travel sales cycle.” In this dynamic VTV Virtual Roundtable discussion, Your Guests are Social. Are You? moderated by John McAuliffe, President of VFM Leonardo, three experts discuss how to leverage social media to drive consumers to point of sale and how to utilize social media for brand awareness.
Watch Edward Perry, Global Senior Director of Social Media, OTA Partnerships and innovation Projects at WORLDHOTELS explain why visual storytelling on social media is so vital for hotel marketers. Watch now on VTV Channel!
Social media really allows hotels to develop and convey their unique voice and personality. They also allow hotels to develop personal relationships with guests which is going to put them over the top compared to competitors.
Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
“I believe that a mobile website solution is essential for hotels, especially considering the increasing popularity and importance of mobile and local search. Now, whether it is a separate mobile site that redirects from a main site or if it’s a site with responsive design, that’s a whole other question.
There is a big opportunity for hotels on the social web today because consumers are using and taking part in public conversations to solicit information and advice from their social networks.
Check out our new Hotel E-Marketing Minute with Richard Wiegmann, Managing Director of Trust International. He answers the question: Where does a hotel guest’s experience really start?
John McAuliffe, VFM Leonardo’s Chief Marketing Officer moderates this dynamic discussion that explores social media for hotels from all sides of the story