Stuck on what kind of content to create for your hotel? Here are 5 helpful visual storytelling ideas.
Can you hear that? Listen closely… That’s the sound of a guest telling your hotel’s story online. Everyday thousands of hotel reviews, photos, and conversations are posted on sites like TripAdvisor, Facebook, Twitter, Instagram, and hundreds of other social media sites, where guests share the story of their experience with the online community.
The power of watching a video is undeniable, it can connect with travel shoppers on an emotional level beyond what a still image can do.
We recently extended our longstanding partnership with Best Western International to power all of the hotel visual content on the newly redesigned BestWestern.com website.
Now that you have your hotel’s story established, you need to consider how to share it with the world. As explained before, videos can have a very powerful effect on people by creating an emotional connection photos just can’t deliver. For that reason, I suggest sharing your story through rich video content.
Videos tell stories and bring your hotel to life by creating emotional connections with guests. Whether it’s a guided tour of the hotel narrated by the General Manager, a “day in the life” story, or a series of videos showcasing different areas of your hotel, video is your way to be creative, set your hotel apart and inspire lookers to become bookers.