Visual stories are an excellent way to communicate with guests and travel shoppers online because they are memorable and appealing. What exactly is “visual storytelling”? It’s basically a method of forming a narrative with a sequence of visuals whether that be images, videos or virtual tours.
2012 was a year of rapid evolution in online hotel marketing and has opened up a world of opportunity for 2013. Ensure you’re ready for the New Year with the latest trends, predictions and recommended best practices!
Travelers visit two dozen touchpoints before making a booking decision. This makes it important for hotel marketers to ensure they spark the traveler’s interest throughout their shopping process.
One of my main focuses as Product Manager of Emerging Technologies for VFM Leonardo, is the tablet market and how consumers are using these devices in the travel planning process.
Mobile, and in particular, Smartphones are clearly having a huge impact on the travel industry. This article, Overcoming the Mobile Research-Booking Gap, shares some interesting stats on how smartphone users are using their smartphones to research travel, but doing their booking elsewhere. Mobile is not just being used as a channel to fill last minute hotel rooms, but as a research tool for many travel planners.
Travelers walk through five stages of travel – dreaming, planning, booking, experiencing and sharing.*
This infographic by Vertic has revealed some interesting stats that confirm tablets are changing commerce. The increasing number of tablet users is defining a new category of shoppers that are willing to spend more time and money shopping online.
Facebook has become an effective channel to reach and engage consumers online with a compelling story about your hotel.