Tag: Whitepaper

Smartphone hotel bookings lag behind research, why?

Mobile, and in particular, Smartphones are clearly having a huge impact on the travel industry. This article, Overcoming the Mobile Research-Booking Gap, shares some interesting stats on how smartphone users are using their smartphones to research travel, but doing their booking elsewhere. Mobile is not just being used as a channel to fill last minute hotel rooms, but as a research tool for many travel planners.

Online Shoppers are Turning to Tablet

This infographic by Vertic has revealed some interesting stats that confirm tablets are changing commerce. The increasing number of tablet users is defining a new category of shoppers that are willing to spend more time and money shopping online.

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