Social media gives you the chance to tell your hotel’s story in a visually compelling manner – not just your rooms and amenities, but your staff and your guests as well. Using striking visuals to share those stories by connecting with guests and allowing them to help you tell your story, you’re allowing future guests the chance to see, first hand, the true experience of staying at your property.
Your Guests are on These Top 5 Social Sites, Are You?
Facebook is the largest and most well-known of the social networks. Take advantage of their recent visual enhanced updates such as the cover photo, timeline layout with optional apps and larger display photo albums.
YouTube videos hold a great deal of opportunity for hotels marketers to display hotel amenities and unique experiences of employees or travelers. Ensure your hotel has a presence on the largest video sharing platform.
<Twitter’s quick bursts of information are ideally suited for our on-the-go and increasingly mobile society. They’ve also recently embraced more visual storytelling features that have led to additional marketing opportunities for hotels.
Pinterest surprised everyone with its shockingly quick growth. With travel ranked as one of the top ten categories it is crucial for hotels to hop on board with Pinterest.
Instagram is a great tool – and widely used – for photo sharing while on-the-go. Its mobile based presence makes sharing visuals now easier than ever not to mention Instagram got 10 million users in just under a year.
Being present on social media is no longer an option for hotels but rather a necessity make sure to be on and active on these 5 social sites in order to reach and engage your target audience.
For more information on telling your hotels story on social media check out this Tool Kit: Amplify Your Hotel’s Story