Due to the competitive nature of the hotel market, it is critical that you take every opportunity to set your property apart from others online.
A great way to do this is by telling your hotel’s story though video. As you know, video is a powerful way to tell a story. If it weren’t powerful, film wouldn’t be the 11 billion dollar industry[i] it is today and YouTube wouldn’t have over 1 billion unique user visits each month.[ii]
Video has the potential to show off your hotel’s great features and unique experience in entertaining and engaging ways that prompt travelers to book. In fact, last year 89% of leisure travelers and 93% of business travelers watched video online. Of that, 45% of leisure and 72% of business travelers said video prompted them to book.You know that video can help you attract more guests to your hotel, but you may be wondering…- How do I discover my hotel’s story?
– How are other hotels using video?
– Are there any best practices for creating and promoting video?
If so, download this helpful guide for hotel marketers called Attract More Online Travel Shoppers: How to Tell Your Hotel’s Story with Video. We answer these three questions and more!