With 25% of people now booking hotel accommodations on their smartphones, and 27% on tablet devices (Google), mobile storytelling has never been more important!
As mobile continues to gain popularity among consumers, keeping up with the rapidly evolving best practices for mobile can be difficult to say the least. To tackle this topic, we gathered the help of industry experts Adam Anderson, Director of Industry Relations at Expedia Inc., and Shannon Pratuch, CEO of Scene Marketing Group.
With our combined knowledge, our webinar “Mobilizing Hotel Storytelling to Reach Travel Shoppers” was created! If you couldn’t attend, we’ve compiled a short 5-minute video of the highlights from the event (you can also check out the full webinar recording here).