Hotels are doing a better job of merchandising online they have been in the past. However, there is still room for improvement.
Hoteliers need to ensure their hotel information is not just out on the channels, but presented in the best way possible because better merchandised hotels are better positioned against their competitive set, have better exposure and higher revenues.
In this episode, you will learn tips on how to merchandise online:
• Optimize your website with relevant content
• Keep images, videos and rich media current
• Develop and execute a social media action plan
Check out this guide for links to previous VTV Channel episodes on hotel online merchandising, eBusiness strategies, generational marketing, social media and more!