MEET Kumar Singam. Kumar goes by the title of General Manager at Travelodge Oshawa Whitby, but he’s a lot more than that: he’s a VFM Leonardo MERCHANDISING HERO. Here is his story.
Whether traveling for business or pleasure, the Travelodge Oshawa Whitby offers visitors a charming respite from the hustle and bustle of their voyage. Among this pet-friendly property’s many amenities, you’ll find an indoor saltwater pool and relaxing whirlpool; complimentary access to the 24-hour gym; complimentary high-speed Internet; and complimentary breakfast. Located near scenic Lakeview Park in Oshawa, the Travelodge Oshawa Whitby is a stone’s throw from Highway 401, offering easy access to the city of Toronto.
As General Manager, Kumar Singam brings over 20 years of hospitality industry experience to his role, having previously served as General Manager at Quality Hotel Burlington, Assistant General Manager at Travelodge Hotel North York, and Room Division Manager at Acmar Hotel Malaysia. Kumar also serves as President of the Durham Hotel Association, and is a Board Member at Regional Tourism Association Zone 6.
Kumar achieved Merchandising Hero status by using VBrochure to transform his property’s digital marketing initiatives!
Over the last 18 months, Kumar has led the Travelodge Oshawa Whitby’s efforts in transitioning to a more Web-centric marketing model. VFM Leonardo’s VBrochure Online Merchandising System is an integral part of the hotel’s new marketing strategy.
The VBrochure Online Merchandising System was designed to help hoteliers at individual properties and management companies better merchandise their hotel properties wherever travel shoppers are researching hotels online.
Kumar has seen hotel marketing practices evolve over the years. From the dark ages of sending out expensive glossy hotel brochures via snail mail the practices of today – including using video and 360 virtual tours on thousands of digital channels to promote his hotel which he believes say a lot more about what the hotel has to offer, to a much wider audience.
Under Kumar’s guidance, about 55% of the hotel’s marketing resources are devoted to web and digital initiatives, of which VBrochure is a key component.
Kumar cites VBrochure’s connectivity to third party sites and presentation features as the main reasons why VBrochure was his solution of choice for Travelodge Oshawa Whitby. “It’s the current trend for Web marketing,” he says.
The Travelodge Oshawa Whitby has seen specific increases in the bookings since implementing VBrochure, Kumar says. “I can say about 25% increase within three months since implementation,” he says, with an increased volume of calls from shoppers after seeing the VBrochure.
VBrochure has allowed Travelodge Oshawa Whitby to convey their full hotel story online, consistently and concisely, with multimedia and custom tabs and text descriptions give travel shoppers a full view of exactly what they can expect when they choose the Travelodge Oshawa Whitby.
Kumar’s advice for other aspiring Merchandising Heroes? “Invest in VBrochure Ultra Premium,” he says. “It’s a small cost, for a great monetary return.”
Learn how VBrochure can help you create a visual experience that presents your hotel in the most appealing way online! Book a web demo!