As part of the agreement, VFM Leonardo will exclusively source all rich media content and still images for its mutual hotel partners for display on CheapOair.com and CheapOstay.com. All visual content displayed within the hotel pages of these sites will be presented in an embedded, customized version of VFM Leonardo’s industry-leading multimedia viewer.
“Visual content plays a role in helping travel shoppers feel comfortable and welcome at a hotel and makes them more likely to book,” Paolo Boni, President and CEO, VFM Leonardo, Inc. said. “We’re enabling our mutual hotel partners to better merchandise their properties on an even larger number of travel websites and influence the booking decisions of millions of content-sensitive travel shoppers online.”
To view the release in its entirety, click on the link below.
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