Overwhelmingly the world’s largest hotel chains use VScape® platform to distribute hotel photos to the VNetwork™ but more importantly they endorse VBrochure™ Online Merchandising System as the number one choice for their properties to visually merchandise online.
What does this mean for you?
If your hotel belongs to any of our chain partners, your hotel photos are likely being distributed through us. But online travel shoppers want to see more than photos when researching hotels online.
In fact, 56% of US online travelers say that online video of particular hotels/destinations (e.g., video of local attractions, hotel lobby, rooms, etc) impact their booking decisions.1
The good news is that you have the opportunity to enhance your hotel’s online presence with richer media (virtual tours, floor plans, flash presentations and video) that increases conversions. This is called online merchandising and it is a critical part of a hotel’s e-business strategy.
We can help you do it through the campaigns we’re running with our chain partners. Find yours to learn more »
If your hotel is an independent or doesn’t belong to any of our chain partners, you can still take advantage of VBrochure. Request a one-on-one consultation today!
1. Forrester Research, Inc., CONSUMER TECHNOGRAPHICS®, Q4 2009 Travel and Automotive Online Survey.