Date: Thursday, September 23, 2010
Time: 2 p.m. Eastern / 11 a.m. Pacific
Duration: 1 Hour
Aside from the many rational reasons for booking a hotel location, price and amenities travel shoppers want to know how a stay at your hotel will enhance their travel experience… or the emotional benefits.
Online video has proven to be a powerful medium to engage and interact with shoppers and extol the emotional benefits of your hotel that will convert a travel shopper to a buyer. But many hoteliers don’t know where to start in order to incorporate video into their online marketing activities.
Attend this webinar and join VFM Leonardo’s Chief Marketing Officer, John McAuliffe, as he shares several real examples of how successful hoteliers are leveraging the power of online video to increase bookings. Through these success stories, you will learn the keys to using video to convert shoppers into buyers, including:
- Best practices and what other hoteliers are doing to produce, display and syndicate their videos online
- How other hoteliers are producing quality videos for nominal budgets
- How they deliver relevant messages through seasonal, special occasion and niche topic videos
- How they display video on their websites and landing pages for optimal conversions
- How they syndicate their videos to thousands of traditional travel and social media websites
Chief Marketing Officer
Can’t Make the Live Event?
Register Now and after the event you will receive an e-mail with the complimentary presentation content.