When was the last time you sat down in a public place and looked around at the number of people browsing social media? Chances are you’ve seen people using Instagram, Snapchat, Facebook, Twitter or Pinterest at least once every day (if you haven’t been using it yourself). Social media isn’t just something to do to pass the time anymore – it’s becoming a way of life.
When was the last time you asked yourself if your property should be on these social media channels, or what your property can do to improve its presence on these channels? Social media is how we communicate with our peers, how we learn about what’s happening in the world and how we research and gain insights about the products and services we want to buy.
If you prefer to read the transcript instead, here’s what he said:
“I think the big change in social media for hotels in 2015 is based around analytics and campaigns. So far most hotels are only focusing on Facebook campaigns, asking questions like: ‘What can we achieve?’ and ‘How can we widen our reach?’ It’s difficult to get in front of your own fans on Facebook, because if you don’t support your campaign it’s hard to get traction and engagement. If your Facebook fans don’t engage with you, you get nowhere. With all the upcoming analytical features on Instagram, Pinterest, and Twitter, you can try different social networks and reach new groups of travelers who are not on Facebook, but instead are active on Instagram or Twitter. What I see for social media in 2015 is the split from solely concentrating on Facebook, and focusing on other social networks. There is so much potential out there, and the first ones to react will be highly successful if they do the right things.”
So how can your property stand out amongst the hundreds of thousands of accounts on the countless social media networks?
Digital marketing expert and founder of opensmjle Daniel Zelling shares some key insights and tips about what your property can do to stand out on social media.
As Daniel said, there is so much potential on other social media networks beyond Facebook. Don’t be afraid to try a new channel and target the early movers because they hold endless amounts of potential.