Visuals are an incredibly important part of our lives and have become increasingly important since we entered this digital era where there is a huge dependence on technology – more technology brings more distractions which means your property must compete for the attention of the travel shopper.
Visuals are processed 60,000 times faster than text, so the first step to a successful website is none other than a visual approach.
Listen to Daniel Zelling, founder of opensmjle, a visual storytelling agency that provides smart digital answers to analog questions, share some keys to success when it comes to creating a great website for your property.
If you prefer to read the transcript instead, here’s what he said:
“Visuals are processed by our brain 60 000 times faster than text, so that alone should answer any concerns about including them in your website design. Secondly, when we monitor what is happening in the market, from the big agencies to the small, everything is very visual and very reduced. This makes it very easy for your guests, and potential customers, to navigate around your website and find things they want to do – mainly getting information and completing the booking process in three or four steps. Make your website visual so people know what to expect and where to go. Be sure to not use too much text – this is something we see all the time when we do audits of websites. Reduce it, make it visual and make it easy to process on different devices.”
Daniel suggests going for a visual-first approach that also makes it easy for the travel shopper to find what they’re looking for – these simple tips are tried and true across multiple industries around the world.
If you’re interested in hearing more of Daniel’s advice on how to convert travel shoppers into direct bookers with a visually-enticing website, be sure to register for our upcoming webinar with him: How to Convert Your Website Visitors into Guests.