Chris Anderson, Assistant Professor at the Cornell School of Hotel Administration, discusses how hoteliers can leverage sites like Priceline and Hotwire to price into the value-seeking, non-brand loyal consumer segment while maintaining higher rates at retail outlets.
In this episode, you will learn tips on getting started with opaque sites:
- Start using them as soon as possible
- Give higher rates with restricted inventory
- Use them day-of or day-before
Watch it now – The Role of Opaque Sites in the Travel Planning Process