In this era of rich media content and hotel marketing, social media is on every hotelier’s mind. In this episode, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on the importance of supplementing “blocking and tackling” strategies with social activities on Twitter, Facebook, Flickr, YouTube and TripAdvisor.
You will learn:
- Why hoteliers and marketers cannot ignore social media sites
- How much effort hoteliers should spend on social media
- How to inspire consumers to book your hotel
Next Week’s Episode: “Revenue Management vs. Marketing – What Can These Functions Learn From Each Other?” with Laurence Bernstein