One of the most common concerns we hear from thousands of accommodation providers across the globe is: how can I get my property to stand out from the competition? How can I identify my unique value proposition to shift market share and increase revenue?
That’s why I devoted our last webinar of 2015 to solving this important business challenge and help you get started on the right track in 2016.
In our webinar, 4 Steps to Win Business from Your Competitors, I spoke with Elana Palmer, Vice President of Global Sales at Leonardo, and Randy Howat, Vice President at Inns of Distinction, to find out the steps you need to take to shift your market share and better position your property against the competition.
During the webinar, I took a live poll to find out the specific challenges that accommodation providers have when it comes to competing for business and the results were:
- Limited time to spend focusing on the competition – 38%
- I’m not sure how to improve my story – 36%
- They have a better website and I don’t have the budget to upgrade – 18%
- I don’t have a good understanding of my market place – 8%
To solve these challenges, Elana shared with us four steps to identify your unique value proposition and Randy showed us the great results you can achieve when you put these steps into action.
If you couldn’t attend the webinar, catch up with the recording and slides here.