Every hotel marketer knows that their website is a critical piece of their digital marketing plan. But in our present multi-screen world no matter how great your website looks, if it’s not optimized for mobile devices, you’re disappointing a lot of consumers. Today, 40% of leisure travelers and 36% of business travelers use mobile search engines to book overnight accommodations from smartphone and tablet devices (Google). With this number expected to grow considerably over the next several years, there is a sense of urgency for hotels to make sure they have an optimized website.
I recently hosted a webinar on this “top of mind” topic, Benefits of a Marvelous Mobile Site: Why Hotels Need to be Optimized. With the help of two insightful industry experts, we provided an overview of the behavior of the “mobile consumer” and why optimizing your website is critical. Then, we provided a view into how one very savvy hotelier has implemented their mobile solution.
Will Pinnell, Director of Mobile Strategy Sabre Holdings discussed the growing trends in smartphone and tablet usage, how it’s impacting the travel shopping journey and the steps hotel marketers can take to become mobile optimized.
Then, Arlene Johnston, Sales & Marketing, at the Hopkins Bay Hotel in Belize shared specifics on how she was able to successfully optimize and amplify her hotel’s story on mobile channels.
Don’t be left behind. Learn more about how to maximize the mobile experience for your hotel guests to ensure they choose you during their shopping journey. Watch the recording here: