I’ve always been drawn to new experiences; meeting new people, visiting different lands or learning about the latest tech tools.
That’s why over the past few months, it’s been exciting to meet some of the people behind the Inns and B&Bs around the globe. Listening to your stories and talking about marketing challenges was extremely helpful in creating our first ever exclusive webinar series for this audience.
Last week, I hosted the webinar premiere with former innkeeper Mark Hayward (now turned digital marketing consultant) and owner of the Hillard House Inn, Cecilia Williams, on how to improve your B&B website to drive more bookings.
Watch the Webinar
If you couldn’t attend, here are a few highlights from the event.
From an Empty B&B into Cash Flow, Reservations and #1 on TripAdvisor
It’s not easy to turn your dream into a reality – but that’s what Mark did when he and his wife purchased their dream B&B in the Caribbean. Scary? I think so (I probably couldn’t do it) but worth it? Well, you’ll have to hear from him directly!
Mark shared his marketing strategy including the top five goals he wanted to accomplish – helpful guidelines for those of you who want to bring more focus to specific business objectives.
As Mark tells his story, he got to work by teaching himself best practices in digital marketing focusing on his website design, SEO, and targeting the ideal guest. The results – Mark turned an in-debt B&B into a thriving property, attracting media attention and securing the #1 position on TripAdvisor.
From Outdated Web Presence to Modern Visual-First Gem
Cecilia Williams is another great example of an innkeeper who taught herself digital marketing by reading online educational materials and by making time to attend every webinar she could legitimately squeeze into her busy day.
She and her husband are the proud owners of the Hillard House Inn and their latest marketing initiative was transforming their outdated web presence to a visual-first modern website that increased bookings.
In three short months, they’ve seen significant increases in bookings during the week, especially from business travelers – a new travel segment they wanted to target to fill in the midweek vacancies.
If you couldn’t attend, be sure to check out the full recording and slides here.