With more than 85% of travel plans beginning online and 90% of travelers starting their search with Google, ensuring that your hotel website is optimized for search engines is more important than ever. While there isn’t a silver bullet to skyrocket your hotel website to the top of the first page of Google overnight, there are strategies you can put in to action that will get your site moving in the right direction – up!
Many of those tips were uncovered in the webinar I hosted yesterday. We had an amazing turnout with over 1100 registrants from around the globe. We polled the audience about their top SEO challenge. Nearly half of the group selected, “Not sure how to improve my rankings.”
Digital marketing strategist and SEO expert, Alicia Whalen, shared valuable insights and strategies to improve your hotel website’s rankings and Percy Amaria, the Director of Operations of Scott’s Inn & Restaurant followed with real-life, from-the-trenches SEO advice. Together, we discussed:
• Recent search engine and consumer search behavior changes that impact rankings
• New rules of SEO and how to put them into action right now
• Important metrics that to measure success
• Why indexing in search for more than hotel name yields results
• How to utilize online reviews to improve hotel SEO rankings
If you couldn’t attend the webinar, catch up with the recording and slides here.
Want to improve your property’s SEO rankings but don’t know where to start? Download our free SEO scorecard to evaluate your website to make a better plan for your future SEO strategy.