One article I came across recently called “5 Lessons My 97 Year Old Bubbe Taught Me About Social Media” discusses life lessons that can be applied to social media. This got me thinking, where else can hotel marketers look to find lessons like these to better their social media? As I watched the Academy Awards recently, I had an “ah ha” moment. Movies (also full of life lessons) offer us a number social media marketing lessons.
Here are four key lessons from movies that hotel marketers can apply to social media.
Be Strong, Be Active
“The force is strong with this one,” is one of the well-known quotes from the famous Star Wars saga. In the case of social media the “force” is the content. Content is critical in social media, and is the strength behind your stories. The content you post needs to be accurate and informative.
But it’s not just about what you post yourself, remember it’s called “social” media for a reason. Be active by commenting on other great stories, re-tweeting great tweets and encouraging conversations on social media.
Lesson Learned: Make sure your story is strong and stay active.
As the famous Mr. Miyagi from The Karate Kid said, “balance is key.” Many hotel marketers make the grave mistake of focusing their social media strategies solely on leisure travelers (or one single target market). Yes, each groups of travelers certainly have their own specific set of needs, but many business travelers shop for hotels in similar ways to leisure travelers.
If your social media strategy doesn’t include a balance of visual stories that appeal to each market, you could be missing out on an opportunity to engage and capture a larger share of bookings.
Lesson learned: Find the right balance.
Tell the Truth
Jack Nickolson (Col. Nathan R. Jessup) in A Few Good Men says “You want the truth, you can’t handle the truth.” But consumers can and would prefer to know the truth about your hotel before they arrive. If you’re not telling a true story on social media (or any other site), it won’t be long before the truth comes out. With sites like TripAdvisor where the traveler can share their experiences, they express exactly what they think of your hotel. Can you handle that?
Lesson learned: Make sure your hotel’s story is true.
Like the Pixar classic, Finding Nemo, you need to be committed to your goal, whether that is finding your lost son against all odds, or sharing content on your social media. Until you jump in and start sharing, you will never know what works for you and what doesn’t.
In keeping in-line with commitment, don’t spread yourself to thin, pick the 2 or 3 social media sites and become really good at them. Standing out in 3 sites is better than going unnoticed on 10.
Lesson learned: Jump in and don’t look back.
There are countless lessons to be learned from movies that can be applied to social media. Next time you watch a great flick think about what you’ve learned and how to apply it not only to your regular life, but perhaps your social media strategy as well.
To see how your social media stacks up, download our checklist: Stepping Up Your Hotel’s Visual Storytelling on Social Media