Wyndham Boston Andover Uses VBrochure to Showcase the Hotel, Differentiate from their Competition and Shorten the Sales Process for Event and Corporate Bookings.
At the Wyndham Boston Andover hotel, the charm of old-world New England blends perfectly with up-to-the-minute amenities to create an epic good time. Nestled in the hills of Merrimack Valley of Massachusetts and just 25 miles from Boston, it’s the only full-service hotel in Andover offering a welcoming metropolitan feeling, without the Boston price tag.
Event and corporate sales are a big part of the Wyndham Boston Andover’s business. Always focused on improving their marketing to this segment of business, they needed a solution that would help them showcase and differentiate their hotel and shorten the sales process. For them, the answer was video.
The greatest benefit of video is that it showcases their hotel in action so that guests really get a feel for what it’s like and what to expect when they arrive. “A large portion of our business is group and event sales and video allows us to showcase the property to prospective guests, and even close the deal, without having to schedule a site visit.”
Kathy Martin, Director of Sales at the Wyndham Boston Andover recommends that other hotels follow suit. “Showcase your hotel in action, without staging, so guests get what they expect when they arrive. Video is a wonderful way to bring your property to life. We included people in our video and made it conversational. It showcases our hotel as it is, any day of the week.”
Being able to display their video to their prospects seamlessly in person and online is key. They use it at trade shows, in sales presentations and corporate proposals. By subscribing to VBrochure, their video (as well as photos) is also syndicated to and displayed on thousands of online channels – available and working to sell their hotel long after their sales team has gone home.
Online travel shoppers exploring the Wyndham Boston Andover as a meeting or event venue online can watch the video, browse through photos of their guestrooms and amenities or go straight to their meetings and events tab.
“People are busy. But they want to get a first look at the hotel. The VBrochure system along with the video, gives prospects a good sense of what the property has to offer, without having to make a trip to visit the property. They are able to say ‘ok, this is something that I’m interested in’,” says Martin.
Popular corporate travel site, Concur Travel, is one of the sites that they’re receiving the most media views on – a sign that their efforts to target corporate business are right on track. What’s most important are their results. VBrochure is working well for them by helping differentiate the hotel from hotels in their comp set and shortening their sales process, ultimately winning them more event and corporate sales.
Martin explains, “It helps us differentiate ourselves from competitors. A prospect looks at our VBrochure Viewer and can see that we have the features and amenities that they’re looking for – making it easier to book with us over the competition.”
In terms of actually bookings, Martin is seeing a positive impact. “I believe that VBrochure has had an impact on our bookings. I also believe that the VBrochure system definitely shortens the sales process because it eliminates the need to schedule site visits before completing a booking. All in all, it’s a great marketing tool!”
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