10 Don’ts of Online Hotel Merchandising

Intensifying competition, the proliferation of video and changing travel shopper behavior are a few key drivers encouraging hotel owners and marketers to rethink their existing approaches to online revenue generating activities.

By understanding and implementing the fundamentals of online hotel merchandising, hotel marketers can leverage the Internet as a cost effective sales and marketing channel by capturing shoppers’ attention and motivating them to book.

Here’s a look at the top 10 things to avoid when merchandising your hotel online.

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