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7 Steps to Successful Travel eBusiness – A Holistic Approach


Expert: Robert Cole the Founder of RockCheetah

In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience. In this episode, Robert Cole the Founder of RockCheetah, explains his holistic approach to successful travel eBusiness and how to reach and engage guests at each of the seven stages in the travel planning process:

  1. Inspiration
  2. Research
  3. Planning
  4. Validation
  5. Booking
  6. Travel
  7. Sharing

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