Invest in new photography: marketing strategies for COVID-19
Photos are your opportunity to make a good first impression online. High-quality hotel photography has been proven to increase conversion rates and revenue, but with changing technology, photos can quickly show their age. What looked good on the average screen three or more years ago may look dated now. It’s essential that your [...]
Digital Marketing for Hotels During COVID-19: Off-Page Content and Paid Marketing
As we’ve shared in recent blogs, marketing efforts have a proven track record of helping hotels recover in a post-recession and post-crisis landscape. In a previous post, we shared marketing strategies designed that promote direct bookings and indirect bookings when the travel industry inevitably recovers. The content on your [...]
Achiga and Leonardo Announce Merger Agreement to Provide Expanded Marketing Solutions for the Hospitality Industry
Leonardo and Achiga, two Jonas Software Hospitality companies are excited to announce they will be merging to provide powerful technology solutions for the hospitality industry. Leonardo and Achiga provide industry-leading content management and digital experience services that help hotel brands, hotel properties, and travel channels [...]
Hotel Marketing on Travel Channels During COVID-19: Content Strategies for a Strong Recovery
Hotel brands will need to take a multi-pronged approach to recovery. Investing in marketing – which expert analysis shows is key to strong, lasting post-recession growth – means focusing on your presence across direct and indirect channels. On your direct channels, where hotels have more control, we recommend open communication [...]
Hotel Marketing During COVID-19: A Direct Booking Content Strategy
Analysis of previous post-recession recovery strategies demonstrates that hotels and brands that focused on a marketing approach – instead of cost or rate cutting – rebounded better and faster. At this moment, in the heart of the global crisis, we understand that it is hard to come up with a marketing strategy. That’s what [...]
Keep the conversation going during COVID-19: a communications strategy to stay in touch with guests
In these unprecedented times, travelers and the travel industry alike are forced to change their plans on a dime. Hotels need to have an adaptable strategy to keep their marketing efforts ongoing. Expert analysis of previous post-precession recovery shows that hotels that focused on marketing strategies (over cost or rate [...]
What we can learn from the past to start recovering from COVID-19’s impact on the hotel industry today
Hotels around the world find themselves facing a unique situation, with huge challenges and difficult decisions to make. A pandemic of this scale is unprecedented and its impact will be studied for decades to come. But in the midst of it, hotels still have decisions to make and strategies to put in place. While we’re in [...]
Digital marketing strategies for hotels during COVID-19: how to stay afloat and get ahead
We’re in unprecedented times. The news around COVID-19 is constantly changing. But it is important that we keep calm, and act rationally and responsibly both in our personal lives and as companies trying to navigate these uncharted waters. The travel industry has been hit especially hard by this pandemic. These are trying times [...]
Introducing: In-app Reports. The data you need to take your distribution strategy to the next level
We’ve been the leader in hotel media distribution for 20 years: we understand the impact media quality and quantity has on bookings and revenue. To help our hotel chain partners, we’re providing more insight into content performance data so they can make smarter, faster content strategy decisions. We’re excited to introduce in-app [...]
Our technology partner swept 4 categories at the 2020 HotelTechAwards
Leonardo recently partnered with Bookassist, a fellow Jonas Hospitality Company, to take our website solutions to the next level. We work with Bookassist, using their content management system to build dynamic, conversion-driven hotel websites. We are very excited to share that Bookassist, took the #1 spot in all four [...]