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Best Practice Bootcamp, Session 6


Power Up for Mobile Devices

Mobile is complex and ensuring the consumer receives the information they are looking for on the platform, device and operating system they are using is going to have a direct reflection on the success of your mobile marketing strategy.

It’s important to articulate a few definitions. Like any new technology there are different ways people categorize or define mobile. Here’s a good way to think about mobile:  Mobile is a category that today consists of two main platforms:  smartphones and tablets.  Recognize that people use smartphones differently than they use tablets due in large part to screen, device size and context (Where, when, and why they’re using the device).

Another definition we need to address is the difference between mobile optimized and mobile compatible. You will hear people refer to these terms interchangeably, but that’s not accurate.  Just because your website is compatible with a smartphone doesn’t mean it is optimized.  A mobile website that is optimized will render properly, have clarity along with easy navigation for fingers and thumbs. Take advantage of the device attributes and ensure features like pinch, zoom, portrait/landscape, swiping, etc., are utilized.

Contrast that with a website that’s merely compatible which will render, but without all of the proper device navigation features or appropriate use of the screen size will make it virtually impossible to read and/or navigate.

Challenge: Optimize your hotel website for smartphone and tablet devices. Not sure where to start? Find out by downloading our Mobile Checklist.


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