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Best Practices for Monitoring, Responding and Encouraging Reviews on TripAdvisor


Expert: Karen Plumb, Commercial Director at TripAdvisor

Reviews are hugely influential for people making travel decisions; 86 per cent of travel consumers are influenced by reviews. Hoteliers are encouraged to engage in customer reviews to connect with travel consumers and enforce positive comments. Karen Plumb, Commercial Director at TripAdvisor shares her perspective on how you can:

  • Manage comments and appropriately respond to travel consumers
  • Post reviews on your hotel’s website to keep travel consumers engaged
  • Encourage travelers to write reviews of your hotel

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