Best Western International Ramps up Visual Storytelling on Newly Redesigned BestWestern.com

We recently extended our longstanding partnership with Best Western International to power all of the hotel visual content on the newly redesigned BestWestern.com website. The redesign, which includes more features for travelers, comes from Best Western’s continued commitment to best meet travelers evolving needs and truly exceed their expectations.

“Travelers on average conduct more than 20 web searches when planning travel, according to research from Google,” says Best Western International’s SVP of Sales and Marketing, Dorothy Dowling. Google also confirms that travelers are using video throughout this shopping journey. In fact, 57% watch video when deciding on accommodations at a particular destination.