Best Western Selects VFM Leonardo to Manage and Distribute Hotel Visuals
Best Western International, the WORLD’S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide, has adopted VFM Leonardo’s VScape® Digital Asset Management System and named VFM Leonardo the preferred distributor of rich media for Best Western properties.
Best Western and VFM Leonardo have a long standing relationship. As a pioneer in hotel eBusiness merchandising, Best Western originally began working with VFM Leonardo as an early adopter of photo and rich media distribution services. The relationship has developed successfully and Best Western’s hotels have benefitted greatly over the years.
“We have seen impressive results since we started distributing rich media across VFM Leonardo’s expansive network. Adopting their VScape platform was a natural step to bring greater efficiency to the process. We have observed first hand, that travel shoppers who view hotel rich media are 76% more likely to book than those who don’t. We are optimistic that Best Western properties that take advantage of the VBrochure product will see similar results,” said Dorothy Dowling, Senior Vice President, Marketing and Sales, Best Western International.
Best Western has chosen VFM Leonardo’s VBrochure product as the preferred method for their hotels to distribute rich media. Best Western properties that wish to also have the hotel photos distributed by Best Western corporate displayed with rich media (virtual tours, videos and/or Flash presentations) and descriptive text in a highly-compatible multimedia viewer across the VNetwork can do so using VFM Leonardo’s VBrochure Online Merchandising System – providing a more engaging experience for travel shoppers and driving more bookings. Contact VFM Leonardo to learn more.
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