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Blog Recap: Best of August


This is the August edition of Leonardo’s monthly blog recap. To keep you in the loop and on top of the latest hospitality marketing news, each month we’ll be rounding up the best articles and posts so you’ll never miss a thing.

Normally, we choose to focus on one core topic each month for our blogs, but this month we opted for variety instead. A little bit of this and a little bit of that in order to give our readers a well-rounded mix of information to help wrap-up their summers.

A few of the important topics we’ve touched on this month include visual storytelling, website best practices, content created specifically for bed and breakfast owners and converting your website visitors into guests.

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Catch up on what you missed this month with these resources:

The Future Is Now: Why Visual is the New Verbal

It’s hard to believe that we once lived in a world where we were not globally connected at every moment of every day. Computers have transitioned from clunky machines that took up a whole room to tiny machines that we can carry in our backpacks.

In this blog, we discuss what engages, entices and drives us to want to continue browsing a property’s website, what leads us to make a booking and why it is important to have a visual presence in all aspects of your web marketing. Read it here to fully understand the importance of visual storytelling.

Webinar Wrap-Up: How To Convert Website Visitors Into Guests

We create as much information in two days now as we did from the beginning of time until 2003. Our webinar focused on converting website visitors into guests amidst the age of information overload.

The webinar focused on sharing with guests what they can do to improve their online presence in order to convert lookers into bookers and answered many insightful audience questions such as how to tell a story that convinces travel shoppers to book, the right ratio of text to images and how much time should be spent on social media. Watch the full recording or view the slides from the presentation here.

Why Your B&B Needs A Visual-First Website

What sets a B&B apart from other types of accommodations is that you know your unique features and selling points – you know the story that makes you different and you’re ready to share that unique story with the world. The only problem is that if you don’t have a great website that showcases this unique story, you may be losing out on reaching millions of travel shoppers.

This blog goes over three important reasons why a visual-first website is an effective way to reach and target travel shoppers. Read it here and learn why visual storytelling sells, how a vanity website can help you magnify your targeting efforts and how it can increase conversions.

[Video] How Can Hospitality Professionals Improve The Booking Process?

You spend a lot of time, energy and money making sure your website is enticing travel shoppers to envision the experience they can expect to have and make a booking – but what happens when they get to your booking page?

In this VTV episode, RockCheetah Founder Robert Cole explains what hospitality professionals must do to improve the booking process and the big mistakes that keep travel shoppers from converting into bookers. Watch it here.

Best Practices: Website Homepage

VP of Best Practices and Online Merchandising here at Leonardo, Darlene Rondeau, created this new blog series devoted to sharing best practices for every aspect of a property’s website. Stories happen at the property level so it’s a natural place for travel shoppers to go to learn about what you can offer and anticipate the experience they can expect to have. This blog is part one of the series, and it discusses the psychology behind a compelling website.

That’s some of what you missed this month! Leave a comment below and tell us what you want to see in September!


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