Does Social Media Help My SEO?
SEO, three little letters that are immensely important to the success of your hotel. Search Engine Optimization (SEO) involves maximizing the number of visitors to your website by ensuring it ranks as high as possible in search engine results for specific search terms. Many things impact your search rankings, but what role, if any, does social media play?
Let’s Start With a Holistic View of SEO
On-page initiatives relate to your individual website; the content it contains (text, images, video) and it’s overall performance (e.g. site design, user experience, page speed, etc.).
Off-page initiatives relate to any activity not on your website that helps improve your search rankings; things like link building and brand mentions, for example.
In this article, we’ll focus on an off-page SEO initiative; specifically what impact social media has on your SEO.
Do Social Media “Likes” Improve My SEO?
In 2014 Matt Cutts, then head of the web spam team at Google, announced that social signals, such as likes and followers, are NOT part of Google’s ranking signals. But just because Google doesn’t use social signals as part of their ranking algorithm doesn’t mean that social media is useless.
Are Social Media Pages Indexed by Google?
While Google isn’t spending time indexing every single tweet on the Internet, they will index your hotel’s social media pages. This means your social media pages could rank on SERPs when someone searches for your hotel, increasing your presence on page 1 (and hopefully pushing a competitor to page 2).
Make Sure to NAP
Your NAP also influences your organic rankings for local geo-targeted searches, like “hotels near me.” Local searches can help you drive last minute bookings from travel shoppers in need of a place to stay. They can also help you drive ancillary revenue from hotel amenities that appeal to non-guests, like your hotel restaurant or spa.
So keep producing great content for social media that’s shareable and “click-worthy.” It could be a special offer, information about your local destination, a travel tip, or something else. Encourage your followers to visit your website for all the details.
More Reasons to Care About Social Media
Optimizing for Facebook search may not be considered a traditional SEO practice, but it’s one of the biggest benefits of having a Facebook page, and can significantly increase the likelihood of travel shoppers finding your hotel.
The other advantage of social media, as mentioned earlier, is that you can optimize your social pages to start ranking on SERPs. If a travel shopper searches for a hotel and both your website and Facebook page appear in the results, you’re increasing the likelihood that they will click on one of your websites instead of your competitors.
That’s exactly what The Flanders Hotel is seeing. As you can see in the image below, both their website and Facebook page rank in the top 3 Google search results, compared to their competitor who only ranks for their website.
Use the slider to view search rankings for The Flanders Hotel (left) & The Beach Club Hotel (right)
How Does Vizlly Help Convert Facebook Traffic?
With Vizlly’s Facebook Apps, you can showcase the unique features of your property, special offers, photo galleries and room type information, and integrate these apps with your booking engine to convert travel shoppers directly within the Facebook platform.
Request a demo of Vizlly to see how we can help drive more qualified traffic to your website and turn your Facebook page into a direct booking channel.