How Vizlly Helps Drive More Bookings at a Lower Cost
When it comes to marketing your property online, hotel marketers face a daunting task. There are literally hundreds, if not thousands, of opportunities to reach travel shoppers, but which ones are going to yield results?
At Leonardo, we believe hoteliers need to simplify their efforts and focus on the things they can control. In other words, their hotel website. In a poll we conducted in 2016, 60% of hoteliers said their biggest challenge was driving direct bookings on their website. But why is this?
Well, in an effort to make a great-looking website, hoteliers often unknowingly move further away from its main goal – to turn lookers into bookers. They focus on things that aren’t adding value, versus providing a great user experience that makes the site easy to book through.
A Website That Converts
Vizlly’s website themes have been designed specifically for the hospitality industry and are proven to drive conversions. The Best Western Naperville Inn, for example, saw direct bookings increase and occupancy skyrocket to 88% in just 6 months with Vizlly.
Our Product Team (who design our website themes) spend a lot of time understanding consumer interactions online, and what content travel shoppers are looking for during the shopping journey, to ensure we incorporate these elements into each website theme. They consider everything, from the overall logic of a hotel website (is the path to conversion simple and easy?), to where to place the booking widget on each page. This intuitive user experience, coupled with other important SEO elements, like site load time and mobile-friendly designs, ensure our website themes are optimized for search engines.
Furthermore, your Vizlly-powered website can be customized with your own content, special offers, reviews, gallery, landing pages, custom HTML and more, to truly make it your own. Vizlly integrates with most booking engines, to ensure an easy booking experience on your website. Sherry Chaudhry, co-owner of Comfort Suites Alamo/River Walk in Texas, points to how easy it is to create special offers in Vizlly. “It only take me minutes to create a code in Choice’s rate code center, copy the URL into Vizlly, and push my special offers live,” she explains.
One Place to Manage it All
Vizlly’s Facebook apps enable you to extend your website to the Facebook platform, to showcase the unique features of your property, special offers, gallery and more on your hotel’s Facebook page. The result is a professional-looking presence on Facebook that builds trust and confidence with prospective guests.
Vizlly’s Facebook apps help drive hard-earned Facebook traffic back to your hotel website. In addition, they can integrate directly with your booking engine, so travel shoppers can book directly with you from within the Facebook environment.
Here’s an example from Hotel Kleber in Paris. They have used Vizlly’s Facebook apps to promote their special offers within Facebook, and visitors can book right there.
Your Success is Our Business
Our Professional Service Team is also available, to help build out your website, Facebook Apps, digital brochures, and write content on your behalf. All you have to do is approve everything before it goes live! Your subscription also includes unlimited technical support to keep you moving with Vizlly.
Simplify with Vizlly