Brand Awareness in Visual Times

The days of ‘build a hotel brand and they will come’ are over. In recent years it has become increasingly difficult for hoteliers to convert shoppers to buyers. In this episode, Richard Wiegmann, Managing Director of Trust International, shares his perspective on:

  • What drives a consumer to book one hotel over another
  • How consumers are shopping for hotels online
  • Which activities hoteliers should focus on in order to generate business

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