Blog
Why encoding room data to images is essential to media distribution and hotel revenue potential
In an industry facing an uphill battle to recover from COVID-19, both hotel brands and travel channels must look for any advantage over their competition. As a technology provider to both brands and channels, we have unique access into key differentiators that help both sides increase revenue and conversion. One of those differentiators: [...]
3 ways vanity websites help hotels recover faster from COVID-19’s tourism impact
Based on expert analysis, a balanced marketing mix is key to maintaining rates while steadily increasing occupancy as travel recovers from COVID-19. Keep public rates high and discount on opaque channels that won’t tarnish your brand. As part of that marketing mix, read our strategies to audit and improve travel channels. Your website, [...]
Why you should choose Leonardo as a Bookingsuite Webdirect Alternative
You’ve likely heard that BookingSuite is discontinuing their website platform services. All customers will have access to the content management system until November to download their website. It’s essential for anyone with a BookingSuite website to transfer that site sooner rather than later. Having your website go down for [...]
Marketing for the early recovery stages: top of funnel marketing for hotels
Most travel plans are on pause right now, but hotels should be preparing as different markets begin to open up or lift restrictions. Today we’re sharing top-of-funnel strategies that the hotel industry can implement to start building awareness and demand in the early phases of travel recovery. While travel is on pause, we [...]
Local marketing for hotels’ COVID-19 recovery
Analysis of how hotels flourished after previous recessions consistently shows that marketing is an essential tactic to avoid slashing rates and boost occupancy quickly. Hotels need to balance cutting costs with marketing investments. But the next step is deciding where to invest in marketing. The specific segments, traveler [...]
Hotel Social Media Strategies during COVID-19
As the travel industry reacts to COVID-19’s impact on tourism and hospitality, hotels’ focus must be on keeping lines of communication open with their guests. Hotels should be using social media to move the conversation online, and engage with your customers. Essential, up-to-date information about availabilities and travel [...]
Invest in new photography: marketing strategies for COVID-19
Photos are your opportunity to make a good first impression online. High-quality hotel photography has been proven to increase conversion rates and revenue, but with changing technology, photos can quickly show their age. What looked good on the average screen three or more years ago may look dated now. It’s essential that your [...]
Digital Marketing for Hotels During COVID-19: Off-Page Content and Paid Marketing
As we’ve shared in recent blogs, marketing efforts have a proven track record of helping hotels recover in a post-recession and post-crisis landscape. In a previous post, we shared marketing strategies designed that promote direct bookings and indirect bookings when the travel industry inevitably recovers. The content on your [...]
Achiga and Leonardo Announce Merger Agreement to Provide Expanded Marketing Solutions for the Hospitality Industry
Leonardo and Achiga, two Jonas Software Hospitality companies are excited to announce they will be merging to provide powerful technology solutions for the hospitality industry. Leonardo and Achiga provide industry-leading content management and digital experience services that help hotel brands, hotel properties, and travel channels [...]
Hotel Marketing on Travel Channels During COVID-19: Content Strategies for a Strong Recovery
Hotel brands will need to take a multi-pronged approach to recovery. Investing in marketing – which expert analysis shows is key to strong, lasting post-recession growth – means focusing on your presence across direct and indirect channels. On your direct channels, where hotels have more control, we recommend open communication [...]