Blog
Hotel Marketing on Travel Channels During COVID-19: Content Strategies for a Strong Recovery
Hotel brands will need to take a multi-pronged approach to recovery. Investing in marketing – which expert analysis shows is key to strong, lasting post-recession growth – means focusing on your presence across direct and indirect channels. On your direct channels, where hotels have more control, we recommend open communication [...]
Hotel Marketing During COVID-19: A Direct Booking Content Strategy
Analysis of previous post-recession recovery strategies demonstrates that hotels and brands that focused on a marketing approach – instead of cost or rate cutting – rebounded better and faster. At this moment, in the heart of the global crisis, we understand that it is hard to come up with a marketing strategy. That’s what [...]
How a hotel website helps independent hotels win direct bookings
As an independent hotel, you may feel like it’s difficult to compete with large brands. Brands heavily invest in digital marketing campaigns and loyalty programs to try and build brand loyalty with travel shoppers. However, a 2018 study by Oracle found that 70% of leisure travelers do not have a preferred hotel brand that they [...]
Displaying Reviews on Your Site Helps Develop Consumer Trust
Price is no longer the only factor travel consumers consider when booking a hotel. People will often research a hotel’s reviews before making a booking. By providing a review feed on your website, you will allow potential guests to see an unbiased representation of your hotel without having to check external sites such as OTAs, [...]
How a Vanity Website Decreases Customer Confusion
Customer confusion occurs when a consumer is unsure of a purchase because they did not fully understand the product or service. This may lead to shoppers ignoring options that are hard to follow even if they’re the best option based on their needs. In the context of hotels, travel consumers swamped with different booking [...]
Top Amenities to Display on a Hotel Website
Hotel guests have different needs depending on, among other things, their reason for travel, their destination, and their length of stay. Hotels meet these needs by providing various amenities depending on their scale and target audience. For example, a resort may offer an on-site spa, or a hotel across the street from a [...]
A Look at Vizlly’s Compliance with the Americans with Disabilities Act
The Americans with Disabilities Act (ADA) requires that all commercial companies, including hotels, have an accessible website. An accessible website should provide reasonable design for users with visual, hearing, and mobility impairment. For example, a mobility impairment might include the inability to use a mouse or limited [...]
How to Keep Hotel Marketing On Track During a Renovation
Hotel renovations are a huge component of running a hotel. The end results are always worth it, but to get there, a hotel has to go through months of adjustments which affect the guest experience. You don’t want to have your online reputation and reviews affected by a temporary renovation. Use PR basics to get ahead of the [...]
SMX West Takeaways: Earn Google’s Trust, Optimize Your Hotel Website for Voice Search
Our Search Marketing Manager, Md Nizam Uddin, attended SMX West conference in San Jose and left with some key takeaways for hotels and SEO. Search engine algorithms are always changing. Our SEO team is constantly researching and trying new methods to stay on top of trends and keep our hotel customers at the top of Google. [...]
Webinar Recap: How to Rank Higher on Google in 2019
If you missed our webinar on how hotels can use SEO and organic traffic to increase direct bookings, don’t worry! We’ve gathered together some of the highlights in this webinar recap. Our speakers, Oscar Mazariegos, Nizam Uddin and Warren Wheatley, covered what SEO is, why hotels should use SEO to optimize their online [...]