The Briars Resort & Spa has been welcoming guests to the shores of Lake Simcoe near Barrie, Ontario since 1942. After operating for many years as a family-focused resort, the Briars recently rebranded and began targeting couples and business travelers as well. We spoke with Bob Law, Resort Manager at The Briars Resort & Spa, [...]
When your hotel is thinking about your SEO strategy, you have to look beyond your own website. Optimizing the content and the coding of your website is just the first step to climbing to the top results in Google. The next step in your SEO strategy is building the number of links from other websites to your hotel’s website. For [...]
With the holidays fast approaching, it’s time to start thinking about your hotel’s seasonal marketing initiatives. A recent study by Reuters found that 107.3 million Americans traveled over 50 miles throughout the holiday season in 2017. Whether these travel shoppers are visiting long-distance family members or enjoying a [...]
Along with your hotel website, Instagram has quickly become one of the best ways to tell your property’s unique story. Images are a great way to create incentive for guests to book their stay with you and to foster customer loyalty. What makes your hotel special? Find out what guests enjoy most about your hotel, be it the [...]
As of this year, web browsers have begun labeling any website without an SSL certificate as “Not Secure.” What does this mean for your hotel’s vanity website? As data security becomes increasingly important to the everyday user, the solutions to a securing your experience across the web have to adapt. Previously, an SSL [...]
Vizlly, our hotel website + SEO solution, is helping thousands of hoteliers increase revenue by driving more qualified traffic to their website, and converting this traffic into guests. But, Vizlly is more than just a hotel website. Every Vizlly customer has a dedicated team of digital marketing experts to ensure their [...]
With so many options for travel shoppers available, hotels and the hospitality industry must market the experience of staying with them or engaging with their brand. To stand out, name recognition or value is simply not enough. Our marketing team headed to CONEX, a three day conference organized by Uberflip to hear from [...]
When Shawn Vicklund, the Marketing Manager at the Best Western Plus GranTree Inn and Vizlly customer joined the property after eight years in marketing operations roles at AT&T, she leveraged her extensive SEO knowledge to devise an SEO strategy to help the hotel rank higher in search engines and increase direct bookings.
Content is king! If hearing that one more time makes you want to, well, feel ill, you’re not alone. But like anything that gets repeated by anyone and everyone, the reason you hear the ‘king’ quote about content so often is that it’s really quite true.
While Google AMP does offer many benefits for mobile websites in terms of speed, it can also be very limiting when it comes to user experience and integrating industry specific features. So the question is, “is AMP the right choice for a hotel website?”