Content is king! If hearing that one more time makes you want to, well, feel ill, you’re not alone. But like anything that gets repeated by anyone and everyone, the reason you hear the ‘king’ quote about content so often is that it’s really quite true.
While Google AMP does offer many benefits for mobile websites in terms of speed, it can also be very limiting when it comes to user experience and integrating industry specific features. So the question is, “is AMP the right choice for a hotel website?”
Last week, Mark Zuckerberg took to his personal Facebook account to announce major changes to the way the Newsfeed algorithm decides which posts to show you. While the update is primarily designed to reduce the circulation of fake news, it will have a major impact on hoteliers that rely on Facebook to market their property and [...]
As 2017 comes to a close we continue to look back at the year that was. For hoteliers, the world of digital marketing is constantly evolving. New threats and opportunities are popping up as companies try to get a leg up on the competition. We’ve compiled 5 of the most important digital marketing trends from 2017 that hoteliers [...]
As the holiday season approaches, we’re recapping the top 10 articles of 2017 on the Vizlly blog. Our data reveals where hoteliers’ priorities lay in terms of digital marketing this year. From improving their website and presence on third-party booking channels, to getting more value from Facebook, it’s clear that hotel [...]
Aligning yourself with the right SEO partner is crucial to the success of your hotel’s digital marketing strategy. The wrong choice will not only fail to drive the results you want, but can also damage your SEO standing with Google, to the point where it might take years to recover.
Airbnb’s success, in no small part, boils down to its ability to leverage technology to create a superior digital experience; one that reflects evolving consumer behaviors. There is no reason why hoteliers can’t offer the same experience to travel shoppers, but while Airbnb is investing in destination value propositions, hotels [...]
To succeed at hotel revenue management and online marketing, Revenue Managers and Digital Marketers need to break down silos and work together closely.
Hotels are no longer just competing with other hotels in their comp set, they’re also competing with Airbnb. Check out our new Infographic, which highlights the explosive growth of Airbnb over the last 10 years and its growing threat to the hotel industry.
Star ratings help us determine the best airlines, cruises, attractions and hotels to book. For this reason, most major travel websites today have embraced a star ratings system, from review sites like TripAdvisor, to OTA channels like Booking.com, meta-review sites like Trivago, social media platforms like Facebook, and even [...]