Vizlly, our hotel website + SEO solution, is helping thousands of hoteliers increase revenue by driving more qualified traffic to their website, and converting this traffic into guests. But, Vizlly is more than just a hotel website. Every Vizlly customer has a dedicated team of digital marketing experts to ensure their [...]
With so many options for travel shoppers available, hotels and the hospitality industry must market the experience of staying with them or engaging with their brand. To stand out, name recognition or value is simply not enough. Our marketing team headed to CONEX, a three day conference organized by Uberflip to hear from [...]
When Shawn Vicklund, the Marketing Manager at the Best Western Plus GranTree Inn and Vizlly customer joined the property after eight years in marketing operations roles at AT&T, she leveraged her extensive SEO knowledge to devise an SEO strategy to help the hotel rank higher in search engines and increase direct bookings.
Content is king! If hearing that one more time makes you want to, well, feel ill, you’re not alone. But like anything that gets repeated by anyone and everyone, the reason you hear the ‘king’ quote about content so often is that it’s really quite true.
While Google AMP does offer many benefits for mobile websites in terms of speed, it can also be very limiting when it comes to user experience and integrating industry specific features. So the question is, “is AMP the right choice for a hotel website?”
Last week, Mark Zuckerberg took to his personal Facebook account to announce major changes to the way the Newsfeed algorithm decides which posts to show you. While the update is primarily designed to reduce the circulation of fake news, it will have a major impact on hoteliers that rely on Facebook to market their property and [...]
As 2017 comes to a close we continue to look back at the year that was. For hoteliers, the world of digital marketing is constantly evolving. New threats and opportunities are popping up as companies try to get a leg up on the competition. We’ve compiled 5 of the most important digital marketing trends from 2017 that hoteliers [...]
As the holiday season approaches, we’re recapping the top 10 articles of 2017 on the Vizlly blog. Our data reveals where hoteliers’ priorities lay in terms of digital marketing this year. From improving their website and presence on third-party booking channels, to getting more value from Facebook, it’s clear that hotel [...]
Aligning yourself with the right SEO partner is crucial to the success of your hotel’s digital marketing strategy. The wrong choice will not only fail to drive the results you want, but can also damage your SEO standing with Google, to the point where it might take years to recover.
Airbnb’s success, in no small part, boils down to its ability to leverage technology to create a superior digital experience; one that reflects evolving consumer behaviors. There is no reason why hoteliers can’t offer the same experience to travel shoppers, but while Airbnb is investing in destination value propositions, hotels [...]