A unique path led Paige Stephens and her husband into the world of hospitality. Their hotel adventure started with the purchase of a beautiful bayside property. After they began to fix the place up, they decided to turn it into a traditional bed and breakfast in 2009. Soon after, couples also began approaching them to host [...]
Leonardo remains a valuable part of SiteMinder’s complete hotel distribution and representation service.
After five years of successful collaboration, the global hotel industry’s leading guest acquisition platform, SiteMinder, has re-signed its partnership agreement with Leonardo for another three years. The renewed partnership will see SiteMinder continue its use of Leonardo’s technology to distribute hotel images to GDSs, as [...]
Your hotel website is your digital storefront, and your content is the warm greeting to visitors. Learn how to craft compelling web content that motivates travel shoppers to book. See the highlights from our webinar.
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
We had so many questions roll in from our audience during January's webinar, "How to Build a Winning Social Media Strategy," we couldn't answer them all! Guest speaker, Greg Bodenair, has kindly taken the time to answer some of them in this article.
In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.
A high-performing hotel website is based on science, not guesswork. It leads travel shoppers down a logical path to the booking engine. In our recent webinar, we dissected the critical elements of successful hotel website – one that turns lookers into bookers. We've recapped the highlights here.
There are many strategies to boosting revenue, but one area most hotels are neglecting. It’s called ancillary revenue; looking beyond your rooms, to other products or services that can generate revenue. Airlines and cruise lines have built a very healthy profit margin from ancillary services. It's time for hotels to do the same.
As 2016 comes to a close, it’s time to start thinking about how to best utilize your marketing budget for next year. In our recent webinar we looked at 4 hotel marketing trends you need to be focused on in 2017.
If you missed our Digital Marketing Summit for Hoteliers last month, you missed a doozy. We've rounded up 14 of the best quotes from the event. See what struck a chord with hotel marketers everywhere.