There are many strategies to boosting revenue, but one area most hotels are neglecting. It’s called ancillary revenue; looking beyond your rooms, to other products or services that can generate revenue. Airlines and cruise lines have built a very healthy profit margin from ancillary services. It's time for hotels to do the same.
Every hotel is unique and so are its revenue generation opportunities. Get inspired by these hotels generating ancillary revenue on-property and via their hotel website.
We examine two concepts, the F-Pattern and Z-Pattern, to understand the most valuable on-screen real estate of your homepage, and where you should position your call-to-actions.
Adding a shopping cart to your hotel website for additional products and services is a great way to generate ancillary revenue. Get inspiration from these hotels thinking outside the box and using their website as an e-commerce tool.
Check out these six hotel websites to draw inspiration from. Can you "borrow" any of these ideas to make your own website stand out to travel shoppers?
Blue Bay Inn General Manager Pam Levesque was looking for a solution to her property's digital marketing dilemmas. With Vizlly, Blue Bay Inn was able to create a visuals-first website and increased their direct bookings tremendously!
Your hotel doesn’t have to be a beachside resort or located next to a famous landmark to attract travelers worldwide. Sometimes, it all comes down to telling an authentic story and having the right tools to get that story in front of as many travel shoppers as possible.
The DoubleTree By Hilton Hotel Downtown Toronto is an exceptional example of a hotel that utilizes the power of social media marketing and targeting to reach more travel shoppers online.
The Epicurean Hotel is a member of the Marriott Autograph Collection of hotels, targeting “Discoverers.” Classified as a “Culinary Delight” themed property, the Epicurean lets guests celebrate all the flavors of life with award-winning restaurants, bars, and unique amenities
Kristi Hawkins manages over a dozen properties at Naman Hotels that include IHG, Hilton and other brands. As an Assistant E-Commerce Manager, she ensures her properties’ stories are told in an engaging, creative and exciting way to travel shoppers.