The Somerset Inn stands out as a full-service, boutique-style hotel in the business district of Troy, Michigan. But like many hotels, they didn't know how to properly showcase these features for travelers using a mobile or tablet to visit their hotel website.
Learn how Leonardo's VBrochure can help your hotel overcome its marketing challenges and see how Fitger's Inn learnt that size doesn't always matter.
Setting Your Hotel Apart From the Competition: How Kim Gibbons from the Best Western Evans Hotel Does It!
Meet Kim Gibbons, Sales and Marketing Manager at Kishin and Rao Hospitality. Kim is responsible for marketing the company’s properties, including the Best Western Evans hotel in Grovetown, Georgia.
2012 has been an exciting year for hotel marketers full of growing trends and innovations. Between the rise of mobile and multi-screen world to the ever popular use of social media in online shopping, our customers have had a lot on their plates this year.
Meet our Merchandising Hero Leslie Thompson, Director of Sales and Marketing at the DoubleTree by Hilton Bay City Riverfront. Leslie knows the importance of targeting traveler needs and catering to them with an appealing online presence.
With corporate travelers always busy and on-the-go ‘is social media worthwhile for business focused and airport hotels?’
Jeff Zarrinnam, General Manager of Hollywood Hotel in Los Angeles, uses VBrochure to increase direct bookings at his hotel. By incorporating the customized VBrochure onto his hotel website, Jeff has seen an increase in site traffic, video views and bookings. That’s what makes him a VFM Leonardo Merchandising Hero.
Melissa Bruckler, the E-Commerce Consultant for Granite Hospitality knows the importance of casting your line where the fish are swimming. She’s been using VBrochure effectively for over three years to ensure her properties have a strong presence online. That’s why she is a VFM Leonardo Merchandising Hero!
For Bud St. Pierre, having an online presence means more than just the number of people who “like” his hotel. He uses VBrochure, as well as social media tools, to encourage online conversation about his hotel, knowing that it’s the initial spark that is the key to achieving merchandising hero status.
It’s no secret that when business travelers are preparing to hit the road they look to the web to book their hotels. Reaching these potential customers – and engaging them with a targeted story that appeals to their business travelling needs – has become a key component in online hotel marketing.