Customer Stories
The Science Behind Website Design: Where to Position Your Book Now Button to Boost Clicks
We examine two concepts, the F-Pattern and Z-Pattern, to understand the most valuable on-screen real estate of your homepage, and where you should position your call-to-actions.
Why a Mobile Website is Essential: The Stats Every Hotelier Needs to See
Mobility is significantly changing the way people research and book travel. Furthermore, hotels with a mobile-friendly website will now move higher up in Google search results than hotels that don’t. So if you don’t have a mobile website yet, it’s most certainly impacting your bottom line. The stats no hotelier can ignore.
Creative Ways Hotels Can Drive Ancillary Revenue Online (And How To Do It)
Adding a shopping cart to your hotel website for additional products and services is a great way to generate ancillary revenue. Get inspiration from these hotels thinking outside the box and using their website as an e-commerce tool.
Clever Ideas to Make Your Hotel Website Stand Out
Check out these six hotel websites to draw inspiration from. Can you "borrow" any of these ideas to make your own website stand out to travel shoppers?
If I Knew Then What I Know Now: Lessons in Digital Marketing From a B&B Owner in Vermont
Anatoly Polyakov, Owner of Heart of the Village Inn, shares his experience building a mobile website for his property, and the benefits he has seen since doing so.
Webinar Recap: How to Build a Mobile Website That Converts
By the end of 2016, Skift predicts that over half (51.8%) of online travel bookings in the US will come from mobile devices. So if you don't have a mobile website for your hotel, then you're missing out serious revenue. Here's a quick recap from our latest webinar, "How to Build a Mobile Website That Converts." Watch it [...]
Superstar Storyteller: Malolo Bed and Breakfast
When your B&B is rated number #22 out of 50,000 in the USA, and #1 in your area, you must be doing something right. Malolo Bed & Breakfast's website has become a direct booking machine – one that’s reduced their reliance on OTAs by 25%. Let’s take a closer look at what makes their website so successful.
Cutting Through the Noise: Strategies to Stand Out in the Travel Shopping Journey
The travel industry boasts one of the most complex digital landscapes out there when it comes to consumer browsing and purchasing behavior. So how does your hotel stand out and win more bookings? Alan Young, Co-Founder of Puzzle Partner, shares his tips (and tools) to help.
3 Content Marketing Trends for Hoteliers
Content marketing is an essential part of any hotel’s digital marketing strategy. But where should you be focusing your attention, and how can you make content creation more manageable? Here's 3 content marketing pillars to help frame your strategy.
6 Social Media Strategies to Help You Thrive in Today’s Complex Travel Shopping Journey
Greg Bodenlos, Brand Manager at The Charles Hotel and HSMAI Leader, offers 6 great tips to elevate your hotel's social media presence and boost direct bookings.