Consumers are looking for the right content for the trip they are planning and visit multiple sites before they actually commit to booking.
New Video: How Not to be Invisible Online – Use Video to Help Travel Shoppers Find and Book Your Hotel
Video is such a powerful tool for driving traffic to a hotel or brand’s website and helping convert that traffic to hotel guests, yet a study of New England hotels revealed that only 23% are using video.
Five to six years ago, hoteliers saw e-commerce as business on the side. Now, it touches every aspect of marketing, sales and the hotel business as a whole.
In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience.
Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Although OTA market share is small, hotel listings on OTAs influence a much larger share of transactions.
Video! People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation.
President and General Manager of Sabre Hospitality Solutions, talks about the untapped online opportunities and more that can help you extract the most value out of your presence online.
Robert Cole the Founder of RockCheetah explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish
Hotels are doing a better job of merchandising online they have been in the past, states Felix Laboy, President and General Manager at Sabre Hospitality Solutions.
In recent years, hoteliers have had to adjust their focus from offline marketing efforts to online, which means developing an online media strategy that works.