Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search results.
Truth, testimonial and community activism: the 3 mantras that can help you effectively market to generation x and y
In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.
Looking for more information on how revenue and hotel marketing can do when working together? In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains where revenue management and marketing are disconnected and what these two functions can learn from one another.
In this era of rich media content and hotel marketing, social media is on every hotelier’s mind. In this episode, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on the importance of supplementing “blocking and tackling” strategies with social activities on Twitter, Facebook, [...]
Ensure your hotel leaves a lasting impression on Baby Boomers and Mature travelers by watching this VTV Episode
Join Laurence Bernstein, Managing Director of The Bay Charles Consulting Company as he explains what online content is and how it relates to hotel marketing.
Join Henry H. Harteveldt, Vice President and Principal Analyst, Forrester Research as he explores the topic of eBusiness for Hoteliers – Panacea or Pain? with a specific focus on the “content-sensitive” segment of online travelers.
When searching for accommodations online, the traveler’s road to decision often involves research and comparison on a number of travel websites and electronic channels. Some travel shoppers prefer to use third-party sites over brand.com or the hotel’s own website to find out the true story of the hotel. In this episode, Jeff [...]
In this second episode on The New Luxury, Bonnie talks about the importance of merchandising an experience in a way that makes it easy for travel shoppers to visualize themselves at your hotel. She also identifies what hoteliers can learn from department stores and the auto industry to successfully merchandise lifestyle online [...]