Winning the direct booking all comes down to having a strong online presence and a high-converting website. View the highlights from our recent Digital Marketing Summit for Hoteliers, featuring Joey Egan (Leonardo) and David Chestler (SiteMinder). Part 3 of our 4-part series.
In the "Mid-Funnel" phase of the Travel Shopping Journey, 65% of travel shoppers are considering multiple properties. This is a hotel's chance to influence and persuade. We recap Ellis Connolly (TrustYou) & Charlie Osmond's (Triptease) insights from our Digital Marketing Summit for Hoteliers. Part 2 of our 4-part series.
A study from Expedia MediaSolutions breaks down the travel shopping journey into 3 phases: Inspiration, Mid-Funnel and Booking. How can you influence travel shoppers during each of these phases and ultimately win their business?
According to a BLLA survey, hoteliers at boutique hotels spend 58% of their time on sales and marketing activities. But are you seeing results, in the form of direct bookings, from these efforts? See our 5 best practices for a high-performing hotel website - one that converts, and how these 7 hotels exemplify them.
Based on the research, hotels of all sizes and star ratings are spending a LOT of time on sales and marketing activities – but they aren’t seeing the results they need from their property website. It’s clear that hotels need to find unique ways to differentiate themselves from the competition, so they can drive more direct [...]
We examine two concepts, the F-Pattern and Z-Pattern, to understand the most valuable on-screen real estate of your homepage, and where you should position your call-to-actions.
Mobility is significantly changing the way people research and book travel. Furthermore, hotels with a mobile-friendly website will now move higher up in Google search results than hotels that don’t. So if you don’t have a mobile website yet, it’s most certainly impacting your bottom line. The stats no hotelier can ignore.
Video is a great way to show off the space and overall vibe of your property in a dynamic way. Learn how to make a professional hotel video without breaking the bank.
Charlie Osmond from Triptease discusses how OTAs are responding to the push by hotels to drive more direct bookings, and why the upcoming Direct Booking Summit is so timely.
Now over halfway through 2016, we look at which articles are trending on the Leonardo blog so far this year. See which topics are resonating the most with hotel marketers.