The Billboard Effect: Hotel placement on Expedia results in a 20% increase in bookings on other channels
This week on VTV Channel, John interviews Chris Anderson, Assistant Professor at the Cornell School of Hotel Administration.
The online travel planning process is one that often involves research on multiple websites and consideration of a number of factors. Learn why hotel content (primarily visual) plays a significant role in driving bookings.
Intensifying competition, the proliferation of video and changing travel shopper behavior are a few key drivers encouraging hotel owners and marketers to rethink their existing approaches to online revenue generating activities.