Knowing how consumers research and gather information as they make plans to travel for business and pleasure can help marketers plan campaigns better. The study, "The Traveler's Road to Decision," released Tuesday from Google and OTX, reveals consumer research and buying habits across the Internet.
Online Merchandising: How Hoteliers Can Enhance their Online Presence, Set Themselves Apart and Drive More Bookings
What travel shoppers are experiencing on today’s travel sites is an absence of well merchandised hotels.
Intensifying competition, the proliferation of video and changing travel shopper behavior are a few key drivers encouraging hotel owners and marketers to rethink their existing approaches to online revenue generating activities.