Darlene Rondeau recaps the emerging trends facing hotel marketers discussed at the HSMAI Digital Marketing Council's Fall 2016 Planning Conference.
Video is a great way to show off the space and overall vibe of your property in a dynamic way. Learn how to make a professional hotel video without breaking the bank.
When your B&B is rated number #22 out of 50,000 in the USA, and #1 in your area, you must be doing something right. Malolo Bed & Breakfast's website has become a direct booking machine – one that’s reduced their reliance on OTAs by 25%. Let’s take a closer look at what makes their website so successful.
Part 2 of our two-part series on how to drive quality traffic to your hotel website. Learn how to make your website discoverable and keep visitors engaged.
You can't drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
Instagram is one of the least noisy, yet most effective, social media platforms for hoteliers. Learn how to make the most of Instagram to drive more bookings.
Not convinced that content marketing will drive more bookings? This infographic may change your mind. See the stats on how effective content marketing really is!
We all know a hotel's social media presence is important, but how do you make it great? We outline the best practices for Facebook, Twitter, Pinterest, Instagram and YouTube, to make your social media efforts pay off!
Travel shoppers trust the opinions of other travelers over any other form of digital advertising. So if you’re not already using social proof on your website, it’s time to start! In this article, we show you how.
Greg Bodenlos, Brand Manager at The Charles Hotel and HSMAI Leader, offers 6 great tips to elevate your hotel's social media presence and boost direct bookings.