Targeting
Learn how to target your ideal guest and market to specific traveler demographics.
Inspiring Travelers: A Recap From Our Digital Marketing Summit for Hoteliers
Missed our Digital Marketing Summit for Hoteliers? Here's a quick recap from Chris Blaine (Sojern) and Ed St. Onge (Flip.to) from our first presentation on Travel Inspiration. Learn why inspiring travelers at the start of their travel shopping journey can help increase direct bookings. Part 1 of our 4-part series.
Your Hotel’s Restaurant – An Untapped Amenity That Can Drive More Direct Bookings and Revenue
Just because your restaurant is physically located in your hotel doesn’t mean it shouldn't have its own website. In order to maximize revenue, a dedicated restaurant website could be warranted. Learn from other hotels already jumping on this trend.
Clever Ideas to Make Your Hotel Website Stand Out
Check out these six hotel websites to draw inspiration from. Can you "borrow" any of these ideas to make your own website stand out to travel shoppers?
8 Ways to Drive Traffic to Your Hotel Website (Part 1)
You can't drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
The 1-2-3 of Conversion Optimization for Hotels
It's one thing to have a hotel website, it's another to have one that converts! SEO expert Marco Braggio shares his top 3 tips for conversion optimization!
3 Content Marketing Trends for Hoteliers
Content marketing is an essential part of any hotel’s digital marketing strategy. But where should you be focusing your attention, and how can you make content creation more manageable? Here's 3 content marketing pillars to help frame your strategy.
Drive More Hotel Bookings with Intelligent, Personal Content
How do you create smart digital marketing campaigns that stand out from your competitors AND align with your revenue goals? Chris Regalado shares how psychographics and personalized content can help hotel marketers.
54 Actionable Hotel Marketing Tips from 13 Influential Guest Speakers (Best of our 2015 Webinars – Part 1)
Last year we helped educate almost 10,000 hoteliers around the globe in our 2015 webinar series. Here’s a recap of the most insightful learnings and actionable hotel marketing tips from our expert speakers and hoteliers.
Webinar Wrap-Up: Get Smart about Visual Storytelling – Drive Bookings with Intelligent Content
Our recent webinar looked at why accommodation providers who approach content marketing from a more visual, personal perspective are generating more profitable bookings on their hotel websites. Get caught up with our on-demand recording.
5 Strategies to Slash Your Marketing Spend and Ramp Up Revenue
Our eBook will teach you how to spend less money on hotel marketing while getting better results.