Google has made a lot of changes over the last year that have impacted hotel marketing. We take a closer look at some of them and how hotel marketers can navigate these changes to their advantage.
The travel shopping journey doesn't end once a booking is made. Social sharing and guest reviews are critical in influencing future bookings. We recap Ed St. Onge and Charlie Osmond's insights from our Digital Marketing Summit. Part 4 of our 4-part series.
Winning the direct booking all comes down to having a strong online presence and a high-converting website. View the highlights from our recent Digital Marketing Summit for Hoteliers, featuring Joey Egan (Leonardo) and David Chestler (SiteMinder). Part 3 of our 4-part series.
A study from Expedia MediaSolutions breaks down the travel shopping journey into 3 phases: Inspiration, Mid-Funnel and Booking. How can you influence travel shoppers during each of these phases and ultimately win their business?
According to a BLLA survey, hoteliers at boutique hotels spend 58% of their time on sales and marketing activities. But are you seeing results, in the form of direct bookings, from these efforts? See our 5 best practices for a high-performing hotel website - one that converts, and how these 7 hotels exemplify them.
Video is a great way to show off the space and overall vibe of your property in a dynamic way. Learn how to make a professional hotel video without breaking the bank.
Check out these six hotel websites to draw inspiration from. Can you "borrow" any of these ideas to make your own website stand out to travel shoppers?
Great images not only help drive more bookings, but when optimized correctly, can also drive more organic traffic to your website. Learn how to optimize your images for SEO!
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
When your B&B is rated number #22 out of 50,000 in the USA, and #1 in your area, you must be doing something right. Malolo Bed & Breakfast's website has become a direct booking machine – one that’s reduced their reliance on OTAs by 25%. Let’s take a closer look at what makes their website so successful.